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Influencer marketing by industry

Different worlds.
The right creators.

Great partnerships start with knowing the gear—and the people who use it. We connect brands with relevant creators across six outdoor and everyday gear industries.

6 specialist industriesUnited States & Canada
Find your industryStart with the world your product belongs in.
01

Overlanding &
Off-Road

Built for the long way round.

Overlanders and off-road builders who run the gear on their own rigs, trip after trip.

Gear & products
Product types in this industry
Vehicle camping & shelter
Rooftop tents, vehicle awnings, annexes, camp furniture, sleeping systems.
Recovery & trail equipment
Winches, recovery boards, recovery straps, shackles, jacks, tire inflators and repair kits.
Vehicle setup & storage
Roof racks, bed racks, cargo boxes, drawer systems, mounts, off-road tires and suspension.
Power, lighting & navigation
Portable power stations, auxiliary batteries, solar panels, camp lights, vehicle lighting, GPS units and radios.
Camp kitchen & water
Portable fridges, coolers, camp stoves, cookware, water tanks, filters and camp showers.
Explore this industry
02

Homesteading &
DIY Off-Grid

Made for a more self-reliant life.

Homesteaders who build and run their own power, food and water systems on working land.

Gear & products
Product types in this industry
Off-grid power & water
Solar panels, battery storage, inverters, charge controllers, water pumps, rainwater collection and filtration.
Growing & soil care
Raised beds, greenhouses, seed-starting supplies, irrigation, garden tools and composting systems.
Food preservation & storage
Canning equipment, dehydrators, freeze dryers, fermentation kits, vacuum sealers and food-storage containers.
Coops & small livestock
Coops, nesting boxes, feeders, waterers, fencing, incubators and animal-care supplies.
DIY, land & household systems
Hand tools, cordless tools, workshop storage, workwear, log splitters, wood stoves and composting toilets.
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03

EDC

Small gear. Everyday proof.

Reviewers whose viewers compare lumens, weight and materials before they buy.

Gear & products
Product types in this industry
Keychain & travel accessories
Keychains, zipper pulls, travel adapters, cable organizers, luggage tags and compact charging accessories.
Lights & portable power
Flashlights, keychain lights, rechargeable batteries, chargers, power banks and compact cables.
Carry & organization
Wallets, cardholders, key organizers, pocket organizers, pouches, slings and everyday backpacks.
Watches, pens & notebooks
Watches, watch straps, pens, mechanical pencils, pocket notebooks and notebook covers.
Everyday accessories & care
Phone cases, compact umbrellas, reusable bottles, carabiners and gear-maintenance accessories.
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04

Prepping &
Survival

Ready for what comes next.

Preparedness and bushcraft teachers whose viewers want to know what held up and what broke.

Gear & products
Product types in this industry
Water & long-term food
Water filters, purifiers, storage containers, emergency food, long-life pantry supplies and food-storage systems.
Shelter, warmth & evacuation
Emergency shelters, tarps, bivy bags, sleeping systems, insulated layers, go bags and dry bags.
Fire, tools & bushcraft
Fire starters, ferro rods, camp stoves, axes, saws, cordage and repair kits.
Backup power & communication
Power stations, solar chargers, batteries, lanterns, headlamps, emergency radios, two-way radios and satellite messengers.
Medical, hygiene & navigation
First-aid kits, medical organizers, hygiene kits, portable sanitation, compasses, maps, whistles and signal mirrors.
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05

Hunting &
Field-to-Table

From the field to the kitchen.

Hunters who film in the field and in the kitchen, whose viewers buy the gear they see tested.

Gear & products
Product types in this industry
Optics, scouting & field tech
Binoculars, spotting scopes, rangefinders, trail cameras, camera mounts and GPS units.
Apparel & weather protection
Layering systems, field jackets, camouflage clothing, boots, gaiters, gloves and rainwear.
Packs & field accessories
Hunting packs, binocular harnesses, dry bags, game calls, blinds, seats and scent-management products.
Field care & meat transport
Game bags, field-dressing tools, processing knives, sharpeners, coolers and insulated transport bags.
Processing, preservation & cooking
Meat grinders, slicers, vacuum sealers, dehydrators, smokers, grills, thermometers and cookware.
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06

Hiking &
Backpacking

Real miles. Real experience.

Thru-hikers and trail reviewers who log real miles in boots and packs before they recommend them.

Gear & products
Product types in this industry
Footwear & trail clothing
Hiking boots, trail shoes, socks, gaiters, base layers, insulation, rain shells and sun-protection clothing.
Packs & carrying systems
Daypacks, multi-day backpacks, hydration packs, pack covers, dry bags and packing organizers.
Shelter & sleep
Backpacking tents, tarps, hammocks, sleeping bags, quilts, sleeping pads and pillows.
Hydration, food & cooking
Water bottles, reservoirs, filters, backpacking stoves, fuel accessories, cookware, trail meals and food-storage bags.
Navigation, safety & trail tools
GPS units, maps, compasses, satellite messengers, headlamps, trekking poles, first-aid kits and repair supplies.
Explore this industry
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